A/B testing has always been the process by which savvy publishers make changes to their site which enable publishers to make data-drive decisions that will ultimately support any metric or goal that they wish to attain. Everything from user interaction, revenue per visitor, engagement and so on can be measured by a properly structured A/B testing framework. For publishers, having a trusted, easy to use A/B testing framework will ultimately pay off many dividends now and in the future.
What is Optimizely?
Optimizely was conceived as a platform to easily allow publishers to run multi-variate tests on their users to see how users interact with their site. For example, publishers can setup a test as simple as whether or not to use black or blue for a link color, or as complex as using a left navigation column layout versus a horizontal column layout, all while monitoring any number of user metrics, stats and KPIs. Many major publishers are already using A/B testing in some form or another, but in many cases these frameworks took a massive amount of time and engineering resources to get up and running, and many publishers simply could not make the investment.Optimizely democratized the A/B testing movement and opened it up to the masses; no longer do publishers need a large engineering team to build out separate code bases and tests. Optimizely easily allows you to create different variations of any page layout, and push forward a day parting schedule of your choosing. Users can collaborate on the same experiment, test out various changes, and implement them to a live audience in a matter of minutes. The only technical lifting that needs to be done is the initial upload of a single line of JavaScript just inside the opening <head> tag. After this, Optimizely then renders a page layover for the user and tracks metrics accordingly.
To get started, head over to Optimizely and take a look at their offering.
No comments:
Post a Comment