Account Dashboards as a Monetization Opportunity

Many publishers have a login feature (either using social login like Facebook or Twitter or using their own homegrown system). For publishers, these login systems can be a great way to gather information on their audience and perhaps provide them with better targeting. That being said, these account dashboards also provide a unique opportunity to monetize a user given the intent of the user when they log in.

A User's Intent Drives Clicks

It can be reasonably assumed that when users are logging into an account on your site, they are doing so for a purpose: checking alerts, updating their payment information, setting up a new billing address, etc. In fact, users are really logging in to perform a very specific action. This is really the underlying reason why they could be monetized so well with a properly placed advertisement.

Even if the user hasn't already completed the task they are doing, and it isn't that important to the user at that time, the advertisement provides a compelling opportunity to monetize the user upon exit. If the user was already going to navigate away from your account because either a) their task is completed or b) they felt compelled to leave and take care of it later, it would be best to monetize both options using an advertisement.

Placement, Placement, Placement

Monetizing your users on an account dashboard will provide a great way to properly monetizes users once they are ready to exit a page. The placement can really define whether or not the ad performs well or under performs. Central to this idea is that we are not trying to bombard the user with advertisements; rather, we are trying to place the advertisement in such a way that they are able to discern the message without really harming their user experience flow while completing tasks within the account dashboard environment. When executed properly, publishers can more effectively monetize this audience of users, and grow revenue as a result.